Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Building a Journey Map: A Hands-On Workshop

via LinkedIn Learning

Write review
DataCamp Ad

Power BI Fundamentals - Create visualizations and dashboards from scratch

Learn More → Simplilearn Ad

UC San Diego Product Management Certificate — AI-Powered PM Training

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Get a hands-on deep dive into building a journey map to plot a customer’s experience over time.

Syllabus

Introduction
  • Build a journey map
1. What Is Journey Mapping?
  • The benefits of journey mapping
  • The tough questions
  • Building blocks of a journey map
2. Getting the Right Data
  • Imagine the last time you took a trip
  • Choosing key phases for your journey map
  • Gathering data for your journey map from secondary sources
  • Gathering data for your journey map from primary research
  • Asking the right questions
3. Teasing Insights from Data
  • Synthesizing insights from data: Thematic analysis coding
  • Synthesizing insights from data: Coding in action
  • Cluster analysis for large volumes of data
  • Visualizing a nonlinear journey map
  • Prioritization techniques to identify moments of truth
4. Making Value-Driven Decisions
  • Ideating opportunities
  • Considering the journey for different audiences
  • Service blueprinting: A plan for backstage support
Conclusion
  • The journey continues

Taught by

Sarah Weise

Reviews

4.7 rating at LinkedIn Learning based on 364 ratings

Start your review of Building a Journey Map: A Hands-On Workshop

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.