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LinkedIn Learning

Becoming a Thought Leader

via LinkedIn Learning

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Overview

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Become a thought leader. Learn techniques to develop a compelling message, build influence, and track your impact.

Syllabus

Introduction
  • Welcome
  • What is a thought leader?
  • Rewards and risks of thought leadership
1. Develop Your Strategy
  • Identify your niche
  • Define your "What if?" future
  • Understand the context and trends
  • Tribes, communities, and followers
2. Build Your Ripples of Influence
  • Select your path forward as a thought leader
  • Identify and enroll stakeholders
  • What's in it for your stakeholders?
  • Clarify your message
  • Overcome objections
3. Codify Your Ideas
  • Distill your expertise
  • Develop a visual framework
  • Enroll others in your cause
4. Amplify Your Ideas
  • Determine your audience
  • Define your avatar
  • Find your thought leadership brand voice
  • Be discoverable for your ideas
  • Monetize your expertise
5. Expand Your Influence and Impact
  • Track your impact as a thought leader
  • Accelerate your influence

Taught by

Denise Brosseau

Reviews

4.6 rating at LinkedIn Learning based on 1749 ratings

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