B2B Marketing Foundations

Introduction

• B2B marketing today

1. Define the Role of a B2B Marketer

• A B2B marketer's responsibilities
• Maximize relationships between B2B marketers and salespeople
• How to fix a marketing and sales collaboration: An example

2. How to Develop a B2B Acquisition Plan

• Draw in prospects through inbound marketing
• Reach out to prospects through outbound marketing
• How to create integrated B2B marketing: An example

3. How to Create a CRM Retention Strategy

• Use CRM to sustain your business
• Leverage best practice CRM elements in your strategy
• Use a CRM strategy to retain customers: An example

4. How to Engage B2B Customers through the Power of Insight

• Use insight to create a connection
• How to create empathetic B2B marketing: An example

Conclusion

• Immediate next steps to develop a B2B marketing plan