Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Artificial Intelligence for Marketing

via LinkedIn Learning

Write review

DataCamp

PowerBI Data Analyst - Create visualizations and dashboards from scratch

CodeSignal

2,000+ Free Courses with Certificates: Coding, AI, SQL, and More

Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Unlock All Certificates

Learn how artificial intelligence is reshaping the way marketing is done at both large and small organizations.

Syllabus

Introduction

Artificial intelligence and machine learning in marketing

1. What Is Artificial Intelligence?

Defining artificial intelligence
A word of caution
Why AI now?
Natural language processing
Conversation bots
Computer vision
Self-driving cars and robots

2. What Makes Machine Learning Different?

Machine learning: A new type of software
Supervised learning
Unsupervised learning
Reinforcement learning

3. Where Machine Learning Shines

Dimensionality and cardinality
Programmatic advertising and attribution
Personalization with AI

4. Onboarding AI Tips

Clearly identified goals
Know your data
Which projects are right for AI and ML?
Buy vs. Build
Determine which data sets are useful
Navigate corporate culture

5. Being a Valuable Human

What humans do better than machines
Integrated cognition is your superpower
Augment yourself

here comes the future

Marketing gets weird

Taking action to begin using AI in marketing

Taught by

Jim Sterne and Madecraft

Reviews

4.7 rating at LinkedIn Learning based on 2233 ratings

Start your review of Artificial Intelligence for Marketing