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LinkedIn Learning

Aligning Sales and Marketing

via LinkedIn Learning

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Overview

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End the conflict between sales and marketing. Learn how to align your teams to optimize business and achieve serious growth.

Syllabus

Introduction
  • Sales and marketing alignment
1. The War between Sales and Marketing
  • The blame game
  • There is no "and" in sales and marketing
  • Communication and ownership
2. Types of Relationships
  • Undefined relationship
  • Defined relationship
  • Aligned relationship
  • Integrated relationship
3. Communication Is Key
  • Cascading communication
  • Joint assignments
  • Feedback loops
4. Sales and Marketing Integration Checklist
  • The sales and marketing alignment checklist
5. Define Winning
  • Shared revenue targets
  • Integrated metrics
  • Celebrate the wins
Conclusion
  • Next steps

Taught by

Marcus Murphy

Reviews

4.7 rating at LinkedIn Learning based on 527 ratings

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