Coursera Plus Annual is 40% Off — Ends July 13.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Advertising on Instagram

via LinkedIn Learning

Write review
Coursera Ad

AI, Data Science & Cloud Certificates from Google, IBM & Meta

Learn More → Simplilearn Ad

Lead AI-Native Products with Microsoft's Agentic AI Program

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.

Syllabus

Introduction
  • Leverage Instagram advertising for your business
1. Instagram Advertising Basics
  • Overview of advertising on Instagram
  • Create an Instagram professional account
  • Introduction to Facebook Ads Manager
2. Create Content to Advertise on Instagram
  • Instagram advertising placement options and specs
  • Instagram ad design tools
  • Tips for creating engaging content
3. Create Ads for Instagram
  • Create an Instagram ad campaign
  • Create an ad set and configure placements
  • Upload an ad creative for Instagram
  • Create Instagram ads with saved audiences
  • Advertising with Instant Experience
  • Advertising with promoted posts
4. Review Instagram Advertising Analytics
  • Important metrics and concepts for Instagram ads
  • Interpret data in Facebook Ads Manager
  • Create custom reports for Facebook Ads Manager
  • Adjustments based on ad performance
Conclusion
  • Additional resources for advertising on Instagram

Taught by

Anson Alexander

Reviews

4.7 rating at LinkedIn Learning based on 179 ratings

Start your review of Advertising on Instagram

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.