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LinkedIn Learning

Advertising on Instagram

via LinkedIn Learning

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Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
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Learn the fundamentals of advertising on Instagram with Meta Ads Manager in this course suited for all professionals, including small business.

Syllabus

Introduction
  • Leverage Instagram advertising for your business
1. Instagram Advertising Basics
  • Overview of advertising on Instagram
  • Create an Instagram business account
  • Introduction to Meta Ads Manager
2. Create Content to Advertise on Instagram
  • Instagram advertising placement options and specs
  • Instagram ad design tools
  • Tips for creating engaging content
3. Create Ads for Instagram
  • Create an Instagram ad campaign
  • Create an ad set and configure placements
  • Upload an ad creative for Instagram
  • Create Instagram ads with saved audiences
  • Advertising with Instant Experience
  • Advertising with boosted posts
4. Review Instagram Advertising Analytics
  • Important metrics and concepts for Instagram ads
  • Interpret data in Meta Ads Manager
  • Create custom reports for Meta Ads Manager
  • Adjustments based on Ads performance
Conclusion
  • Additional resources for advertising on Instagram

Taught by

Anson Alexander

Reviews

4.7 rating at LinkedIn Learning based on 246 ratings

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