Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Advertising on Facebook: Advanced

via LinkedIn Learning

Write review
Noble Desktop Ad

NY State-Licensed Certificates in Design, Coding & AI — Online

Learn More → DataCamp Ad

Power BI Fundamentals - Create visualizations and dashboards from scratch

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Explore advanced techniques for advertising on Facebook, including how to manage multiple campaigns, use tags, create custom audiences and ads, and use retargeting tools.

Syllabus

Introduction
  • Increase sales with Facebook
1. Business Manager
  • Get started with Facebook Business Manager
  • How to navigate Facebook Business Manager
  • Set up roles and permissions
2. Manage Ads and Campaigns
  • Create ads and campaigns
  • Manage ads and campaigns in bulk
  • Manage campaigns in bulk with Excel
  • Organize campaigns
3. Facebook Pixel
  • Work with the Facebook Pixel
  • Optimize for conversions
  • Analytics
4. Custom Audiences
  • Custom audiences in Facebook Ads Manager
  • Custom audiences with web traffic
  • Create a lookalike audience
5. Advanced Advertising Techniques
  • Split testing on Facebook using Test and Learn
  • How to retarget on Facebook
  • Dynamic ads
Conclusion
  • Next steps

Taught by

Megan Adams

Reviews

4.6 rating at LinkedIn Learning based on 366 ratings

Start your review of Advertising on Facebook: Advanced

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.