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LinkedIn Learning

Advanced SEO: Search Factors

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Taking SEO to the next level
  • What you should know before watching this course
1. The Modern Search
  • Comparing search engines
  • How people use search
  • The sequence of user search queries
2. Search Intent
  • Categories of search queries
  • Characteristics of search queries
  • Intent-based keyword research
3. Google Search Intelligence
  • Evolution of Google SERPs
  • RankBrain and the future of search
  • RankBrain and machine learning
  • An updated keyword research strategy
4. Featured Snippets
  • What are Google featured snippets?
  • Featured snippet formats
  • Researching questions to secure snippets
  • Optimizing content
5. Search Features
  • What are Google Search features?
  • Rich results
  • Site features
  • Knowledge Graph cards
6. Search Operators
  • Search operators
  • Combined search operators
Conclusion
  • Next steps

Taught by

Brad Batesole

Reviews

4.7 rating at LinkedIn Learning based on 359 ratings

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