Pass the PMP® Exam on Your First Try — Expert-Led Training
Free courses from frontend to fullstack and AI
Overview
Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Learn how sales success is easier and faster when you understand how to apply the psychology of persuasion to different personality styles.
Syllabus
Introduction
- Understand personalities to close deals
- The intersection of persuasion and sales
- Build rapport
- Overcome objections
- Close the sale
- Overview of personality types
- Personality type: Drivers
- Personality type: Expressives
- Personality type: Amiables
- Personality type: Logicals
- The intersection of influence and personality
- Influence and personality: Drivers
- Influence and personality: Expressives
- Influence and personality: Amiables
- Influence and personality: Logicals
- Persuasive selling in action
Taught by
Brian Ahearn