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LinkedIn Learning

Advanced Google Analytics

via LinkedIn Learning

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Overview

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Unlock the advanced capabilities of Google Analytics and take your skills to the next level.

Syllabus

Introduction
  • Gain a better understanding of your data
  • Explaining Universal Analytics
1. Measuring Data
  • How data collection works
  • How new vs. returning users work
  • Tracking users with User ID
2. Views
  • About views
  • Create a measurement plan
  • Adding a new view
  • View settings
  • View panel
3. Filters
  • View filters
  • Creating and managing filters
  • Filter ordering
  • Regular expressions (regex)
4. View Filters
  • Create common predefined filters
  • Create common exclude filters
  • Create common include filters
  • Create common case filters
  • Create common search and replace filters
  • Filter limitations
5. Events
  • Anatomy of events
  • Events flow reporting
  • Measuring events
  • Events vs. goals
6. Advanced Features
  • Site search overview
  • Site search setup
  • Create custom dimensions
  • Calculated metrics
  • Custom channel groupings
  • Custom content grouping
  • Weighted sort
  • Google Analytics debugger plugin
7. Segmentation
  • Overview
  • Explore and apply segments
  • Create segments
  • Apply multiple segments
  • Analytics solutions gallery
Conclusion
  • Get moving with Google Analytics

Taught by

Brad Batesole and Madecraft

Reviews

4.7 rating at LinkedIn Learning based on 954 ratings

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