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LinkedIn Learning

17 PR Mistakes to Avoid

via LinkedIn Learning

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Overview

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Learn to avoid common mistakes in public relations campaigns to protect your bottom line and the reputation of your brand.

Syllabus

Introduction
  • Avoiding common PR mistakes
1. Planning Mistakes
  • Misunderstanding what is newsworthy
  • Hiring PR when you’re not ready
  • Choosing the wrong spokespeople
  • Missing proactive story opportunities
2. Pitch-Writing Mistakes
  • Writing a long pitch
  • Getting the reporter's name wrong
  • Using buzzwords to make your point
  • Withholding supporting documents
  • Attacking your competition
3. Media Outreach Mistakes
  • Sending mass email pitches
  • Misunderstanding media relations
  • Poor timing
  • Selecting the wrong publication
  • Pitching multiple reporters
  • Not building reporter relationships
4. Media Correspondence Mistakes
  • Using off the record
  • Asking a reporter to proofread
  • Following up without intention
  • Commenting with “no comment"
5. Ethical Mistakes
  • Unethical PR
  • Don’t capitalize on a crisis
  • Missing the human element
  • Burying the lede
Conclusion
  • On the correct path

Taught by

Andrea Holland and Madecraft

Reviews

4.7 rating at LinkedIn Learning based on 332 ratings

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