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Semrush Academy

How to Outrank Your Competition in Local Search

via Semrush Academy

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Overview

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Learn exactly how to rank on Google’s local map pack and stand out among competitors.

Syllabus

  • Local Ranking Factors Explained
    • Discover what matters the most in local search rankings, in order from most to least important. You'll also learn outdated practices that you shouldn’t waste time on anymore.
  • 2 Sneaky (But PROVEN) Ways to Rank Higher in Local Search
    • Learn two tactics that have flown under the radar for most local business owners, but can make a HUGE difference in where you show up in the map.
  • Local SEO Keyword Research Made Easy
    • Discover how to use Semrush to find the right keywords, and how to choose the best performing business categories to use within GBP.
  • Maximizing Your Google Business Profile
    • Learn exactly how to create and optimize the perfect Google Business Profile for search AND conversions.
  • Harnessing Reviews for Higher Rankings & Conversions
    • In this lesson, Wes gives his best tips for getting more reviews, and how to respond to them to help you convert more browsers into customers.
  • Optimizing Your Website for Local SEO
    • In this lesson, Wes shows the best overall site structure for local pages, where keywords should go, and how to increase behavioral signals that tell Google your website is worth showing.
  • How to Build Local SEO Links & Citations
    • Discover how to build citations and links to your website using Semrush’s link building tool.

Taught by

Wes McDowell

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