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Ask Questions to Make Data-Driven Decisions

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Overview

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Learn how to use data analytics knowledge to ask effective questions, make data-driven decisions, and meet stakeholders’ needs. Learn hands-on ways to accomplish common data analytics tasks from data analysts at Google. This is the second course in the Google Data Analytics Certificate, a series designed to prepare you for an introductory-level data analyst role.

Syllabus

  • Ask effective questions
    • Introduction to problem-solving and effective questioning
    • Course 2 overview
    • Data in action
    • From issue to action: The six data analysis phases
    • Nikki: The data process works
    • Practice Quiz: Test your knowledge on taking action with data
    • Common problem types
    • Six common problem types
    • Continue exploring business applications
    • Anmol: From hypothesis to outcome
    • Practice Quiz: Test your knowledge on solving problems with data
    • SMART questions
    • More about SMART questions
    • Practice Quiz: Self-Reflection: Practice working SMART
    • Evan: Data opens doors
    • Practice Quiz: Self-Reflection: Ask your own SMART questions
    • Practice Quiz: Test your knowledge on crafting effective questions
    • Glossary terms from module 1
    • Graded Quiz: Module 1 challenge
  • Make data-driven decisions
    • Data and decisions
    • How data empowers decisions
    • Data trials and triumphs
    • Qualitative and quantitative data
    • Qualitative and quantitative data in business
    • Practice Quiz: Test your knowledge on the power of data
    • The big reveal: Sharing your findings
    • Data versus metrics
    • Tools for visualizing data
    • Design compelling dashboards
    • Practice Quiz: Self-Reflection: Go deeper into dashboards
    • Practice Quiz: Test your knowledge on following the evidence
    • Mathematical thinking
    • Big and small data
    • Practice Quiz: Test your knowledge on connecting the data dots
    • Glossary terms from module 2
    • Graded Quiz: Module 2 challenge
  • Spreadsheet magic
    • The amazing spreadsheet
    • Get to work with spreadsheets
    • Spreadsheets and the data life cycle
    • Practice Quiz: Hands-On Activity: Introduction to Google Sheets
    • Step-by-Step: Basic spreadsheet tasks
    • Basic spreadsheet tasks
    • Learn more about spreadsheet basics
    • Step-by-Step: Formulas for success
    • Formulas for success
    • Quick Reference: Formulas in spreadsheets
    • Practice Quiz: Hands-On Activity: Data analysis and formulas: Bakery sales insights
    • Spreadsheet errors and fixes
    • More about spreadsheet errors and fixes
    • Practice Quiz: Hands-On Activity: Resolve spreadsheet errors
    • Practice Quiz: Test your knowledge on using formulas in spreadsheets
    • Step-by-Step: Functions 101
    • Functions 101
    • Quick Reference: Functions in spreadsheets
    • Practice Quiz: Hands-On Activity: Create a custom data table
    • Practice Quiz: Test your knowledge on using functions in spreadsheets
    • Before solving a problem, understand it
    • Scope of work and structured thinking
    • Practice Quiz: Hands-On Activity: Create a scope of work
    • Staying objective
    • The importance of context
    • Practice Quiz: Self-Reflection: Work with datasets
    • Practice Quiz: Test your knowledge on structured thinking
    • Glossary terms from module 3
    • Graded Quiz: Module 3 challenge
  • Always remember the stakeholder
    • Communicating with your team
    • Balance needs and expectations across your team
    • Working with stakeholders
    • Focus on what matters
    • Clear communication is key
    • Tips for effective communication
    • Use multiple communication strategies to reach your audience
    • Navigate expectations and realistic project goals
    • Sarah: How to communicate with stakeholders
    • The data tradeoff: Speed versus accuracy
    • Limitations of data
    • Think about your process and outcome
    • Practice Quiz: Test your knowledge on clear communication
    • Meeting best practices
    • Ximena: Joining a new team
    • Lead great meetings
    • From conflict to collaboration
    • Nathan: From the U.S. Marine Corps to data analytics
    • Practice Quiz: Test your knowledge on teamwork
    • Glossary terms from module 4
    • Graded Quiz: Module 4 challenge
    • Course 2 glossary
    • Congratulations! Course wrap-up
    • Coming up next...
    • Course 2 resources and citations

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