On completion of this course, you’ll walk away with: An understanding of the various elements and channels that make up a holistic digital marketing strategy. Practical skills in web design, analytics, SEO, online copywriting, social media marketing, and email marketing. Knowledge that is transferable to a broad range of contexts and industries, across different career levels. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
Overview
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<ul><li><strong>Curriculum:</strong> Build critical skills in web design, SEO, social media, copywriting, and more. Learn how to grow faster.</li><li><strong>Fully Online:</strong> Includes interactive videos, module notes, assignments, quizzes, and more.</li><li><strong>Faculty:</strong> Learn from industry experts. Get 1:1 support. Receive a dedicated Success Advisor and access to discussion forums.</li></ul>
On completion of this course, you’ll walk away with: An understanding of the various elements and channels that make up a holistic digital marketing strategy. Practical skills in web design, analytics, SEO, online copywriting, social media marketing, and email marketing. Knowledge that is transferable to a broad range of contexts and industries, across different career levels. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
On completion of this course, you’ll walk away with: An understanding of the various elements and channels that make up a holistic digital marketing strategy. Practical skills in web design, analytics, SEO, online copywriting, social media marketing, and email marketing. Knowledge that is transferable to a broad range of contexts and industries, across different career levels. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
Syllabus
- Orientation module: Welcome to your Online Campus
- Module 1: An overview of digital marketing
- Module 2: Website design and analytics
- Module 3: Search engine optimisation
- Module 4: Online copywriting
- Module 5: Online advertising and email marketing
- Module 6: Social media marketing
Taught by
Dr Nqobile Bundwini