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How to “connect” with your students is vital. Getting and keeping students can be more effective when you employ the basic principles of marketing – keen awareness of the product you offer, the various places it is distributed - on the ground and in the air - pricing right and communicating what you offer through effective promotion. This presentation will help you employ these simple yet invaluable principles to attract and keep students.This course content will take approximately 90 minutes to complete. Additional time should be allowed for review and taking the exam to earn your WINGS credit. For questions about this course, or if you are experiencing difficulties, please contact the FAA Online Course Manager at faasafety@faa.gov.
