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University of New Mexico

Entrepreneurial Strategic Management

University of New Mexico via Coursera

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Overview

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This course utilizes an inquiry based approach to understanding sources of competitive advantages in companies and other organizations.

Syllabus

  • Week 1
    • How do we measure the success of a business?
  • Week 2
    • How does the business environment influence the success of a company?
  • Week 3
    • How can a company develop unique internal sources of competitive advantage?
  • Week 4
    • How can you predict which company will win in competition?
  • Week 5
    • How can companies deal with disruptions in the marketplace? Part 1
  • Week 6
    • How can companies deal with disruptions in the marketplace? Part 2

Taught by

Doug Thomas

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Reviews

5.0 rating, based on 1 Class Central review

4.6 rating at Coursera based on 327 ratings

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