Conversation Design Fundamentals explores the core principles and strategies used to create engaging, effective conversational experiences for chatbots and virtual agents.
Designed for professionals working with conversational AI and virtual agent experiences, this course develops practical knowledge of how conversation design shapes user interactions and supports more natural communication flows. You’ll examine the techniques used to structure conversations, guide user engagement, and create interactions that reflect brand voice and guidelines.
This course explores the key fundamentals of conventional design, including:
- Understanding how conversation design supports effective virtual agent interactions
- Exploring the differences between traditional and generative AI conversational approaches
- Structuring conversational flows that support clarity, usability, and user goals
- Developing virtual agent personalities that align with audience expectations and brand identify
This course also introduces approaches for maintaining user engagement across a range of conversational scenarios. Upon completion of this course, you’ll be able to design conversational experiences that support user satisfaction, align with business objectives, and improve virtual agent interactions.
