Every successful business needs a clear brand message. Porter Gale is a consultant and former VP of Marketing for Virgin America. In this class, she will teach you everything you need to know to take a business idea all the way to the front pages of major publications.
This class condenses 20 years of knowledge in creative development, social media, email marketing, and PR and delivers it all in concise, easy-to-follow steps.
During this class, Porter will discuss:
- Naming your company
- Creating a corporate culture
- Multi-channel marketing and more
She will share the stage with entrepreneurs from some of the world's most innovative brands, including Virgin America, Dollar Shave Club, and Hint Water. You will learn how the pros build a brand through interviews, case histories, resource lists, and practical tips.
