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CreativeLive

A Crafter's Guide to Starting a Subscription Business

via CreativeLive

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Overview

Not sure where your next sale will come from? A subscription product or business eliminates the guess work and is a great way to secure a steady paycheck. Find out how it is done inA Crafter's Guide to Starting a Subscription Business with Mei Pak.Mei is a veteran jewelry-maker who earns her living by selling online. In this class, she’ll teach you everything you need to launch and run a successful subscription business.You’ll learn how to:
  • Create the ideal product for your subscribers
  • Package your product to move
  • Add more subscribers every month
  • Establish and maintain organizational systems
  • Engineer an amazing customer experience and keep customers happy
You’ll learn all of the logistics for running a subscription product business. Mei will show you how to manage your tasks including how to; collect payments, get existing customers to buy a subscription, print bulk shipping labels, and much more.If you have a product your customers love and want to earn a consistent income by selling more of it every month, A Crafter's Guide to Starting a Subscription Business with Mei Pak is the perfect class for you.

Syllabus

  • Introduction
  • Why Sell Subscription Products?
  • Great Subscription Ideas
  • Positioning Your Subscription Product
  • Pricing Your Subscription Product
  • Interview with Stacey Trock of FreshStitches
  • Subscription Models: Which One is Best for You?
  • How to Manage Your Subscriptions
  • Shipping Tools and Apps
  • Finding Your Ideal Customer
  • Why Marketing is Necessary
  • Copywriting for Your Subscription Product
  • Photography for Your Subscription Product
  • Promoting Your Subscription on Social Media & Blogs
  • Interview with Maureen Vasquez of Pipsticks
  • How to Handle Unsubscribers
  • The Unboxing Experience
  • Frequently Asked Questions
  • Common Challenges for Subscription Businesses
  • Growing Your Subscriptions
  • Interview with Wendi Gratz of Shiny Happy World

Taught by

Mei Pak

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