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Social Media Success: Video Storytelling on YouTube & Beyond

via Coursera

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Details

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

3 weeks, 1 hour a week
Sessions

Self-Paced
Level

Beginner
Subtitles

English

Overview

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Develop the skills to create engaging social media videos that connect with audiences and grow your online presence with Lilly Singh as your guide. By the end of this course, you will be able to develop authentic story ideas, create compelling video concepts, script and produce engaging content, and apply practical strategies to share your work effectively across YouTube and other social media platforms. Drawing on her journey from early YouTube creator to late-night host and global content creator, Lilly combines creative storytelling with proven content strategy, offering behind-the-scenes insights, real-world examples, and practical production tips that can be adapted to any platform. This course is ideal for aspiring YouTubers, TikTok creators, Instagram content creators, entrepreneurs, and anyone looking to build an audience through video storytelling. Whether you're creating content for fun, personal branding, or a creative career, you'll gain a repeatable process for turning ideas into impactful videos. No professional production experience is required. To be successful in this course, learners should be comfortable using social media and have a willingness to experiment, create, and share their unique voice through video.

Syllabus

Define Your Story and Plan Your Video Content

In this module, learners will explore the foundations of effective video storytelling. They will examine the role of narrative in social media content, establish clear goals for their videos, and develop ideas that support audience engagement and communication objectives.

Create and Produce Engaging Video Content

This module focuses on the video creation process from concept to completed edit. Learners will develop a script, capture video footage, and edit their content into a polished piece that effectively communicates their message and supports their storytelling goals.

Publish, Promote, and Grow Your Audience

In this final module, learners will focus on sharing their content and building an audience. They will explore strategies for publishing videos effectively, growing a channel over time, and using performance insights to refine future content and support long-term social media success.