Generative AI for Business Leaders & Executives

Packt via Coursera

Go to class Write review

Details

Go to class

Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

10 weeks, 1 hour a week
Sessions

Self-Paced
Level

Beginner
Subtitles

English

Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Unlock All Certificates

This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Generative AI is rapidly reshaping how organizations grow, compete, and operate. This course equips business leaders and executives with a practical understanding of AI’s strategic value, helping them identify opportunities for revenue growth, operational efficiency, innovation, and competitive advantage. Through real-world case studies and hands-on exercises, learners will develop the confidence to evaluate AI initiatives and make informed business decisions. The journey begins with foundational AI concepts, including the business impact of Generative AI, key differences between AI and traditional software, and frameworks for identifying high-value opportunities. Learners then explore how AI drives revenue growth through sales transformation, marketing acceleration, customer experience enhancement, and AI-powered commerce, supported by examples from organizations such as Klarna, Morgan Stanley, Coca-Cola, and Shopify. The course continues with operational excellence, cost reduction, governance, and organizational change management. Learners examine AI applications across HR, supply chains, legal operations, and compliance while developing practical adoption strategies. Additional modules focus on building AI teams, selecting use cases, managing risk, creating AI champions, and fostering a culture that supports sustainable transformation. Designed for business leaders, executives, managers, consultants, entrepreneurs, and decision-makers, this beginner-level course requires no prior technical AI expertise. It is ideal for professionals seeking to understand AI from a strategic and business-focused perspective rather than a technical implementation standpoint. By the end of the course, you will be able to evaluate AI opportunities, prioritize high-impact use cases, develop AI adoption roadmaps, implement governance frameworks, measure business value and ROI, and create a long-term strategy for leveraging Generative AI as a driver of growth, efficiency, and competitive advantage.

Syllabus

AI Fundamentals for Business Leaders

In this module, we will build a strong foundation in Generative AI by exploring its core concepts, business impact, and strategic significance for modern organizations. Through industry examples and practical exercises, you will learn how AI differs from traditional software, evaluate its potential to transform business performance, and identify opportunities where AI can create meaningful value within your organization.

Revenue Growth with Generative AI

In this module, we will explore how Generative AI is transforming revenue-generating functions across organizations. You will examine practical applications in sales, marketing, customer experience, and digital commerce while learning from leading companies that have successfully leveraged AI to improve customer acquisition, engagement, and business growth.

Cost Reduction & Operational Efficiency with AI

In this module, we will focus on how organizations can leverage AI to streamline operations, reduce costs, and improve productivity. Through practical examples and case studies, you will discover how AI supports workforce optimization, operational excellence, and intelligent decision-making while learning methods to quantify its business value.

Getting Started – First 90 Days

In this module, we will guide you through the critical first steps of implementing AI within an organization. You will learn how to prioritize use cases, build the right team, evaluate technology options, and develop a realistic action plan that accelerates AI adoption while minimizing implementation risks.

Managing Risks & Governance

In this module, we will examine the governance, compliance, and risk management considerations essential for successful AI adoption. You will explore topics such as data privacy, regulatory requirements, human oversight, and responsible AI practices to ensure that innovation is balanced with accountability and trust.

Change Management & Culture

In this module, we will focus on the people side of AI transformation by exploring strategies for driving organizational change and building an AI-ready culture. You will learn how to address resistance, engage stakeholders, and create an environment that supports long-term adoption and innovation.

Industry-Specific Deep Dives

In this module, we will explore how organizations across financial services, healthcare, retail, manufacturing, and professional services are leveraging AI to solve complex challenges and create business value. Through detailed case studies, you will gain insights into successful implementation strategies and industry best practices.

Competitive Advantage & Innovation

In this module, we will explore how organizations can use AI to drive innovation and strengthen their competitive position. You will learn how AI-powered products, proprietary data assets, and unique business capabilities can help create long-term differentiation and accelerate growth.

Future Trends & Preparation

In this module, we will examine the future of AI and its impact on business strategy, workforce development, and organizational planning. You will explore emerging trends, evaluate future opportunities, and develop approaches for ensuring your organization remains adaptable and competitive in an AI-driven world.

Final Exercise: Your 12-Month AI Vision

In this module, we will bring together the concepts, frameworks, and strategies covered throughout the course to create a personalized AI vision for your organization. You will develop a structured roadmap, identify immediate priorities, and establish a foundation for sustained AI-driven growth and innovation.