Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Digital technology is fundamentally changing the competitive landscape. Our everyday life is shaped by technology. Amazon tells us what book to read; Netflix tells us what movie to watch; Spotify tells us what music to listen to; Blue Apron tells us what food to eat; Facebook tells us which friend we should talk to; Twitter tells us what news we should read; and Uber tells us which car we should ride. We are surrounded by products that are connected to the internet: smart phones, smart cars, smart TVs, smart refrigerators, smart light bulbs, etc. Ironically, innovation is never about just inventing new technology. In fact, we can think about so many clever and creative innovations that are long forgotten. Innovation is making technology meaningful and valuable to us. Therefore, innovation requires us to truly understand us (people), what we do, why we do what we do, what makes us happy, and what we consider meaningful and valuable. In other words, innovation is a deeply humanistic exploration to make technology meaningful and valuable to us. While all innovation is challenging, digital innovation is particularly challenging due to its unique characteristics. It affords new capabilities to familiar things, potentially changing their meaning and value in our lives. In order to fully harness the transformative capacity of digital technology, we must gain deeper insights on people and their actions, meanings and values. Only when we are equipped with such deeper humanistic cultural understanding of people and their actions, are we able to create meaningful digital innovations that have enduring values in the society. This course will provide a set of tools and frameworks that organizations can use to transform their products and services using digital technology.

Syllabus

New Fire

In this module you will begin to understand the importance of digital technology in our economy, by looking at the evolution of the economy from a technology perspective. There are three distinct periods of economy. Each period has its own unique opportunities and challenges. Business responded with different organizing logics in order to these changes in the economy.

Digital Assets - Key Strategic Resources

This module will introduce you to the concept of digital assets as key strategic resources. You will be introduced to a process to reimagine a product or service and the Layered Modular Architecture as a framework to help you do so.

From Publishing to Printing: A New Value Creation Framework

This module will examine value creation more in depth and explore four fundamental shifts that occur with digital innovation. Additionally, you will consider five key implications these shifts will have for your organization and spend time applying what you have learned to an innovation opportunity.

Digital Design Inquiry

This final module will help you pull it all together. You will be introduced to the concept of digital design inquiry and learn the importance of it in your own digital innovation initiatives. You will be introduced to the Experiential Computing Framework and the 3A Design Model and learn how to apply these frameworks to your digitalization projects.