Global Business

Overview

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Explore the exhilarating journey of a new business, from the initial spark of entrepreneurship to the complexities of global expansion. This course covers how successful leaders assess risks and make critical decisions that balance profitability with market impact, tracing how these choices evolve as a small business grows into a corporation. By the end of this course, you will be able to analyze the growth trajectory of a company and understand how its decisions directly influence its market presence and overall success.

Syllabus

Global Business

Starting a new business is risky and exhilarating. The spirit of entrepreneurship is one that continually seeks to push the limits of what is possible and trades on that excitement and hustle to introduce new products, services, and experiences to the public. Successful leaders of new companies must carefully assess risks and potential benefits, making decisions they believe are in the company's best interest. These benefits can focus on profitability or making an impact in the market by being a pioneer in introducing concepts or products. As businesses grow, decision-making becomes more complex, particularly when small businesses evolve into corporations or expand into global markets. In this course, we will explore the growth trajectory of new companies and how their choices directly influence their market presence and overall success.