Learn how to produce high-quality written content for blogs, social media platforms, and other text-based digital channels. This course covers the fundamentals of content marketing strategy, showing you how to develop a consistent brand voice, build and engage an audience, and use written content as a powerful business tool.
You will explore the range of content-focused platforms available to marketers today, develop strategies for using each effectively, and learn techniques for cross-platform blogging. The course also covers how to monitor trends, measure content performance, and track the results of your efforts. By the end of the class, you will be equipped to integrate content marketing into your broader digital strategy with confidence.
Topics Covered at a Glance:
- Fundamentals of content marketing and how it fits within a digital strategy
- Setting clear goals and identifying the right metrics to track
- Building and communicating a distinctive brand personality through written content
- Content and engagement strategies for social media platforms
- How to create, publish, and promote blog posts that attract and retain readers
Flexible Training Solutions for Your Team
Group Vouchers and Scheduled Classes
Group vouchers are available so employees can attend sessions at their convenience, with options on weekdays, weeknights, and weekends. Courses run live online and in person at our Midtown Manhattan offices. Larger voucher packages include a custom registration tracking portal.
With a wide variety of courses on the calendar, employees can choose sessions that match their skill level, schedule, and preferred format.
Practical Skills from Working Industry Professionals
Participants leave training ready to apply their content marketing skills right away, with course materials to keep for future reference.
Our curriculum is practical and interactive, designed around real digital marketing challenges. Training is available on-site at your office, at our Midtown Manhattan location, or through live virtual instruction, and can be customized to your organization's needs.
