Corporate Innovation & Intrapreneurship Programme

The CREO Entrepreneurship: Ideation and Exploring Fundamentals Course introduces learners to entrepreneurship as a career path and practical discipline. The course is designed for individuals who are curious about starting a business and want to understand what entrepreneurship involves in practice, from idea generation to early-stage venture design. Participants explore the entrepreneurial mindset, the process of identifying real-world problems, and techniques for generating viable solutions. Using design thinking principles, learners examine how to validate ideas, understand user needs, and test assumptions. The course also introduces foundational business model concepts, helping participants understand how value is created, delivered, and captured in a start-up context. Through guided activities and applied examples, learners gain a realistic understanding of entrepreneurial decision-making, risks, and opportunities. The course emphasizes exploration and clarity, enabling participants to assess whether entrepreneurship aligns with their interests, skills, and goals. By the end of this course, you will be able to: - Explain what entrepreneurship entails and key characteristics of entrepreneurs - Identify problems worth solving through an entrepreneurial lens - Apply design thinking methods to generate and refine solutions - Develop a basic business model for a new venture - Evaluate whether entrepreneurship is a suitable career path for you Prerequisites: - No prior business or entrepreneurship experience is required. The course is suitable for beginners, students, and professionals exploring entrepreneurship for the first time.

The CREO Gaining Buy-In from Senior Leadership Course supports professionals in developing the skills needed to secure executive support for ideas, initiatives, and projects. The course focuses on understanding how senior leaders evaluate proposals, make decisions, and prioritise organisational goals. Participants learn how to position their ideas in a way that resonates with executive perspectives and strategic priorities. Through practical frameworks and applied examples, learners explore how to structure persuasive proposals, communicate value clearly, and anticipate leadership concerns. The course also addresses stakeholder mapping, influence strategies, and effective communication techniques for engaging senior decision-makers. Emphasis is placed on clarity, alignment, and credibility, enabling participants to present ideas with confidence and purpose. By the end of this course, you will be able to: - Identify key factors that influence senior leadership decision-making - Align project proposals with organisational priorities and strategic goals - Structure and present persuasive proposals to senior leaders - Apply influence and communication strategies to gain executive support - Evaluate and refine proposals based on leadership feedback Prerequisites: - No prior leadership or executive-level experience is required. The course is suitable for professionals, project leads, and emerging leaders seeking to improve their ability to influence senior stakeholders.

The CREO Pitching & Storytelling for Leaders Course supports leaders and founders in developing clear, persuasive, and structured approaches to presenting their business ideas. The course focuses on strengthening pitching skills while building the ability to craft a strong and coherent narrative that reflects a start-up’s purpose, value proposition, and audience needs. Participants explore practical techniques for structuring pitches, clarifying key messages, and using storytelling to engage stakeholders. The course emphasizes clarity, relevance, and emotional connection, enabling learners to communicate complex ideas in a way that is both accessible and impactful. Through applied exercises and real-world examples, learners gain confidence in delivering pitches to investors, customers, and partners across different contexts. By the end of this course, you will be able to: -Structure and deliver a clear and concise business pitch -Develop a coherent brand narrative aligned with your start-up’s goals -Apply storytelling techniques to engage and motivate different audiences -Adapt pitch content and delivery for investors, customers, and partners -Use narrative tools to build interest, credibility, and trust Prerequisites: -No prior pitching, storytelling, or leadership training is required. The course is suitable for early-stage founders, professionals, and aspiring leaders seeking to improve how they communicate ideas.