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Semrush Academy

Content Marketing Principles for Business

via Semrush Academy

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Overview

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This hands-on course teaches the essential principles and business objectives of content marketing. You’ll discover ways to research, develop, and align appropriate content for your target audience.

Syllabus

  • What is content marketing and why is it important?
    • In this lesson, you will gain an insight into content marketing and how it can be used to advance your marketing efforts.
  • Types of content marketing
    • In this lesson, you will be introduced to the main types of content and how these formats can be used in relation to your audience.
  • Content-led SEO
    • In this lesson, you will learn the 6 step process in how to make SEO a top priority when creating content and discover tips to use Semrush SEO and Keyword Research focused tools throughout.
  • How to create a content marketing plan
    • In this lesson, we take a detailed look at a 10 step approach to creating a content marketing plan, along with diving into Semrush's Topic Research Tool and SEO Content Template throughout this process for topic cluster development.
  • Measuring the success of your content marketing efforts
    • In this last lesson, you will discover ways to evaluate the effectiveness of your content marketing activities through the use of key metrics.
  • Congratulations and Special Offer
    • Congratulations on completing your course! In this video, Rita from Semrush walks you through the next steps after earning your certificate. Discover three exciting ways to continue your SEO journey: explore recommended Semrush Academy courses, try an exclusive 14-day free trial to Traffic Think Tank (Semrush's premium SEO community), or join the Semrush Spotlight conference in Amsterdam on October 29th. Keep building your skills and connect with industry experts to take your learning even further!

Taught by

Chima Mmeje

Reviews

4.5 rating, based on 2 Class Central reviews

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  • Profile image for Clement Amolo
    Clement Amolo @ClementAmolo
    1
    This was straight. I had easy time following. I will return for more similar courses to build my profile.
  • Anonymous
    Being honest i did not expect to be exciting listening to a course like this one. I know that two videos of this course i would go back to. Thanks for this course
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