Coursera Plus Annual is 40% Off — Ends July 13.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

CodeSignal

Marketing Fundamentals and Core Concepts

via CodeSignal

Go to class Write review

Overview

You'll define marketing as a customer-focused business philosophy that goes beyond advertising and sales. You'll connect marketing to business growth, apply the 4Ps, distinguish the value customers actually buy, and map the customer journey while upholding trust.

Syllabus

  • Unit 1: Marketing as Value Creation
    • Sorting Marketing Advertising and Sales
    • Naming the Core Customer Need
    • Reframing Features Into Customer Value
  • Unit 2: Connecting Marketing to Growth
    • Marketing Decisions That Drive Growth
    • Assessing Forces Behind a Spend Decision
    • Defending Your Marketing Environment Read
  • Unit 3: Building Marketing Value
    • Mastering the Marketing Mix
    • Coaching Value Beyond Features
    • Mapping What Verdure Customers Truly Buy
  • Unit 4: Mapping Customer Journeys
    • Mapping the Customer Journey
    • Prioritizing Touchpoints Across the Journey
    • Assessing a Touchpoint for Trust

Reviews

Start your review of Marketing Fundamentals and Core Concepts

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.