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CodeSignal

Digital Marketing Foundations

via CodeSignal

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Overview

You'll navigate the digital ecosystem from website to search, social, email, and content. You'll choose channels by objective, measure performance, and integrate them into a cohesive omnichannel experience.

Syllabus

  • Unit 1: Establishing Digital Foundations
    • Distinguishing Digital and Traditional Marketing
    • Auditing Your Website as Marketing Hub
    • Aligning Pages to Visitor Intent
  • Unit 2: Capture Intent with Search and Advertising
    • Organic Versus Paid Search Strategies
    • Coaching Writers to Rank for Buyers
    • Designing a Paid Reach Campaign
  • Unit 3: Engaging Digital Audiences
    • Engaging Audiences Matching Activity
    • Designing Automated Email Flows
    • Building an Aligned Content Slate
  • Unit 4: Measuring Digital Performance
    • Matching Metrics to the Questions They Answer
    • Diagnosing the Campaign Funnel Leak
    • Connecting Channels Into One Journey

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