Building Successful Routes: How Airlines, Airports and Tourism Boards Work Together

Air Service Development: What? How? When?

• Introduction to air services development
• Who holds the power
• Disruption and change
• Building a partnership principle
• Key takeaways

Airlift & Tourism Development: What Is a Route Worth?

• Measuring route success
• Objectives and measures
• Aligning goals and incentives
• The impact of new airlift
• Sustaining success
• Key takeaways

Course Introduction

Course Conclusions

• Concluding remarks
• Quiz

Incentives & Marketing: Managing Support Programmes

• Understanding cost subsidies
• Building an incentive
• Creating marketing incentives to supporting demand
• Greater incentives equal greater risk
• Key takeaways

The Airlines' Perspective: Why should we Fly?

• From network planning to ASD
• Building a route from the airlines’ perspective
• Data & market research
• Key takeaways

The Airport Today: New Opportunities

• Which airlines do we want to attract?
• Implementing air service vision
• Protect existing or create new routes?
• Building robust business cases to attract airlines
• Airport and route analysis
• Air service market assessment
• Key takeaways