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Acumen Academy

Debbie Millman on Branding for Social Change

via Acumen Academy

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Overview

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Debbie Millman and a handful of other branding experts will teach you how to build a brand that people immediately pay attention to and identify with. This course guides you through the foundations of branding for social change and walks you through a five-step framework for developing your own purpose-driven brand.

Syllabus

  • Introduction to the Course
  • A Short History of Branding
  • Debbie's 5 Steps for Developing a Brand
  • Speak the Language of Brands
  • Mike Bainbridge on Research for Branding
  • Brian Collins on Brand Mission and Positioning
  • Original Champions of Design on Rebranding and Visual Expression
  • Branding for Social Change

Taught by

Debbie Millman, Brian Collins, Bobby Martin, Mike Bainbridge, and Jennifer Kinon

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