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Acumen Academy

Dan Ariely on Changing Customer Behavior

via Acumen Academy

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Overview

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In this course, professor and bestselling author Dan Ariely will help you apply insights from behavioral economics and psychology in order to understand how people make decisions. He’ll walk you through step-by-step exercises that will allow you to identify the actions your customers need to perform and uncover opportunities for greater effectiveness.

Syllabus

  • Introduction to Behavior Change for Entrepreneurs
  • Behavior Change Principles to Trigger Product Use
  • Design a Product Customers Will Value and Pay For
  • How to Design Behavior Change Experiments

Taught by

Dan Ariely

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